Monday, June 5, 2017
MARKET MONDAY - Twitter Part 1
Twitter is one of those Social Media platforms... you either get it or you don't. I have to ask. Have you given Twitter a chance? Do you know how to use Twitter effectively? Speaking from personal experience, my music business grew exponentially within six months thanks to connections I made on this particular platform. Let's start with your page.
If you have a branding platform in place, this step is super easy. The header on your page should be your current release. The inset photo should be yours. You want to bring a personal approach to your page. Build your fan base while letting them get to know the face behind the author name.
The second is the information on your page. Cluttering the space up with #s is not effective marketing. Give a brief - I love writing sweet stories with happy endings. When not writing, I enjoy.... That's it. 20 words or less should be plenty.
The other thing you want is a website link. Give them a landing page to find out more about you, your bodies of work and however else you have your website/ blog configured.
That's it! Your Twitter page is complete. Well, almost. READ THIS before going any further in creating your Twitter page.
Twitter is going to ask to ADD everyone from your contact list. Don't Do This! This is a business page.. not a family reunion. Sure, you want some of your family and friends to follow you BUT you get to choose. Some of those people on your contact list were probably auto-added at some point or another and could care less.
This is your opportunity for a fresh start.
So, let's make friends.
First - People you want to network with
Second - Do a search for people with similar interests. In the search bar type #(insert one of the interests from your introduction. You will get a HUGE list. Don't follow them all at once. Pick 4-5 then type in the next interest and repeat. If you follow too many at one time, Twitter will think you're spamming and could lock you out of your account for a set period of time. That's not how you want to start ;-)
Work on that this week. Next week we'll talk content.